brand
identity.
a brand identity is more than a visual signature; it’s the heartbeat, resonating in every interaction, etching a memorable mark in consciousness. It weaves values, personality & promise into a captivating story, acting as a guiding North Star for consumers in a world of choices. Dont be a brand without a compelling identity that just exists; be one that stands out and leaves a lasting impression on peoples mind.
“a well design
doesn’t just get noticed;
it gets remembered."
author xx
1
brand name & slogan
developing a memorable brand name
reflection of the brand’s identity and its values
a concise slogan (communicating the brand’s message)
2
logo design
represents the personality of the brand
considering colors, shapes, and fonts
evokes the desired emotional response
3
business card
a small, but powerful representation of your identity
an invitation what your business has to offer
related to your segment
4
stagionery print templates
conveys professionalism & reinforcing brand recognition
ensures a consistent + visually cohesive representation
invoices, quote, envelopes, note blocks, etc.
5
color palette & typography
supports the brand’s personality
ensures consistent visual identity
communication to strengthen the brand voice
6
brand story & tonality
narrates the brand’s history, values, and vision
determining the right tonality for communication
ensure a consistent brand voice
7
packaging design (if applicable)
a silent storyteller of your product to reflect the brand identity
promises of quality and creativity before it’s even opened
creating a memorable unboxing experience
8
online presence
design elements for website & social media
is 24/7 storefront, accessible to the world
bridges connections, builds trust & amplifies your influence
first impressions are often made with one click
9
marketing materials
well-designed marketing materials such as brochures, flyers, ads, banners, etc. are the visual architects that transform information into an engaging experience.